I’m passionate about connecting your brand story with professional production, resulting in beautiful imagery that conveys your desired brand perception.
I enjoy working with my clients to form a strategic understanding of the desired brand perception and devising visual content to bring that perception to life. The magic happens when we work together to uncover stories that resonate with the defined target audience, then integrate ritualized product use into those stories. For services, we identify key ritualized moments of the service, usually moments of high emotion, set the scene, and authentically capture those moments in camera. The result is beautiful imagery that captures people living the client’s story in an authentic and consumable way.
Photography Project Process
Coast Mountain Guides
Craig is a delight to work with in all instances. Fit and ready to go on a moments notice, he’ll meet you with a smile on his face and a spring in his step! He’s great with client interactions and directing talent. In addition to lots of amazing photography over the years, Craig is invaluable when it comes to our website, which he designed and built.
Owner & Lead Guide
Craig has been our go to photographer for a couple years now and we wouldn’t have it any other way! We use him for both one off photos and for large projects like the catalogue content. He’s solid at planning shoots, finding the right locations at the right time of day. We live in Whistler too, so we love coming along to shoots because they’re always a laugh and you get quality results.
We were impressed with Craig’s approach to his work, we could tell he was passionate about getting the perfect shot for us. He’s always been consistent in communications and delivers projects on brief. Stoked to work with him!
Red Truck Beer
Craig delivered a very promising proposal, he ticked all the boxes and provided lots of detail up front. He was quick to turn around selections for us and then again was speedy for final delivery. We were very happy with the shots Craig produced with his team, highly recommend.
Marketing & Brand Manager
Based in Vancouver and Whistler in British Columbia, the city and nature are both right at my doorstep, affording me the privilege of working with a diverse range of clients and projects. I regularly travel out of province for projects and outside of Canada too. From single pack shoots to full on commercial sets I can bring the right team, right gear to the right place at the right time to produce work that wows your audience.
Interested in working together?
My details are below: