A neat satellite comms device for going off grid, perfect for backcountry touring in the winter and overlanding in the summer. For this ad mockup I wanted to draw contrast in scale between the device and where it can be used, the mountains in this case. I photographed the background, mount Alpamayo while hiking in Peru. The burnt orange treatment compliments the device’s own ’emergency orange’ finish, which is attention grabbing reinforces the perception that it’s important. Finally, it’s a simple composition that leaves plenty of space for high contrast copy.

Having a personal locator beacon, like the Garmin InReach Mini can be the difference between life and death, but you have to know how to use it. Our friends over at Tackle Village have written a fantastic post on how PLBs can save your life, check it out here!

Client: Garmin
Product: InReach Mini