Craig Barker
My professional work is based on a strategic understanding of the desired brand perception we are aiming to communicate.
In both my product and lifestyle photography, I work with my clients to uncover stories that resonate with the defined target audience by beautifully communicating product features and integrating ritualized product use into visual stories.
Excellent product and lifestyle photography is achieved both on-location and in-studio with the use of professional lighting, direction and creative techniques. Hiring the best team for the job is a must, so I have a trusted network of colleagues to call upon for specific project needs.
I utilize well planned commercial photography approaches combined with authentic human interactions to artfully capture imagery of people living the client’s story in an authentic and consumable way.
Above all, always choose adventure!
The profile picture was made by my friend and fellow photographer, Mathew Sylvestre while hiking in the Pemberton backcountry, BC.
The cover photo was taken by the bubbly Momoko Soeno during a shoot with a friend in Chigasaki, Japan.