A neat satellite comms device for going off grid, perfect for backcountry touring in the winter and overlanding in the summer. For this ad mockup I wanted to draw contrast in scale between the device and where it can be used, the mountains in this case. I photographed the background, mount Alpamayo while hiking in Peru. The burnt orange treatment compliments the device’s own ’emergency orange’ finish, which is attention grabbing reinforces the perception that its important. Finally, it’s a simple composition that leaves plenty of space for high contrast copy.


Client: Garmin
Product: InReach Mini